Via the OrangeCoat Blog, I followed a link to ADynammic’s post about Tom’s Shoes and their “amazing” business model.
I think Tom’s is great because they are more than just a shoe company (they aren’t even a pretty shoe company). They are a company who set out to do good, and they’ve done that. Mr. Mycoskie says the shoes sell themselves because almost everyone who buys a pair and hears the story tells someone else the story and it goes on and on. He rarely pays for any traditional advertising because the story sells it’s self. Now people like Ralph Lauren and other big designers are signing on to design special additions because they love the story as well. This is capitalism at it’s best. So check out the embedded video and maybe you’ll want to get a pair as well.
In other words, he collects a premium from gullible, probably guilt-ridden, customers, gives them a shitty pair of shoes in return (that no one even pretends are worth wearing), convinces some of them to work for him as free interns, sends a pair of shoes abroad to some poor kids, and then pockets the tidy profits.
This is not capitalism at its best. A fine case of charlatanism, perhaps. Or maybe charity at its worst.
Not that “best” capitalism is easily defined. But were I to venture a definition, Tom’s would sell shoes that were worth buying and that competed in the marketplace based on their own merits as shoes. He would also put his production plants in these poor countries (he may do so, but the video doesn’t say) so that he could provide jobs instead of handouts. But this is obviously just me being silly.

