We all know that Republicans and right-wingers deplore all things Politically Correct. That is, it would seem, unless it is those right-wingers demanding correctness and sensitivity. You see, Rachael Ray, and you know that I hate Rachael Ray, appeared in a recent Dunkin Donuts commercial. In the commercial she was wearing a scarf. Apparently it was the kind of scarf that makes some Republicans go hyper-sensitive and forces their heads to explode.
Does Dunkin’ Donuts really think its customers could mistake Rachael Ray for a terrorist sympathizer? The Canton-based company has abruptly canceled an ad in which the domestic diva wears a scarf that looks like a keffiyeh, a traditional headdress worn by Arab men.
Some observers, including ultra-conservative Fox News commentator Michelle Malkin, were so incensed by the ad that there was even talk of a Dunkin’ Donuts boycott.
‘‘The keffiyeh, for the clueless, is the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad,’’ Malkin yowls in her syndicated column.
‘‘Popularized by Yasser Arafat and a regular adornment of Muslim terrorists appearing in beheading and hostage-taking videos, the apparel has been mainstreamed by both ignorant and not-so-ignorant fashion designers, celebrities, and left-wing icons.’’
The company at first pooh-poohed the complaints, claiming the black-and-white wrap was not a keffiyeh. But the right-wing drumbeat on the blogosphere continued and by yesterday, Dunkin’ Donuts decided it’d be easier just to yank the ad.
Now certainly I can’t prove that Rachael Ray is a terrorist sympathizer, but it’s pretty clear that she’s in the lead for consideration of being the anti-Christ regardless of her most recent advertisements. However, all that doesn’t even bother me. I am bothered that I’m not only supposed to have even the slightest fucking idea what a keffiyeh is, but that I should be made very angry whenever someone might wear something similar. I guess I better make sure I put a US flag pin on my lapel tomorrow, in case the absence of it proves to everyone that I’m a hardcore communist sympathizer.


