I caught this one today from, as is often the case, Fark. The Fark headline read, “Banks saw their chance and snuck in a five cent per gallon gas price increase while everybody was busy blaming oil companies”. It caught my attention, and I investigated.
Gas-station advocate: ‘Banks are making a killing’
BOSTON — Service-station owner Paul O’Connell has gotten an earful from angry customers filling up at his gas pumps. [snip]
But O’Connell said big corporations, such as credit-card and oil companies, “not
small, individually owned gas stations” are making millions off high gas prices.
From my understanding, owning a gas station isn’t necessarily a greatly profitable venture. You get a pretty standard mark up per gallon. That’s why so many stations are intent on having mini-grocery stores. They can sell more items with higher mark-ups.
“The banks are making a killing,” said O’Connell, who is also executive director of the Billerica-based New England Service Station and Automotive Repair Association.
O’Connell spoke to legislators yesterday during a hearing about gasoline prices for the Committee on Telecommunications, Utilities and Energy.
He said credit-card companies have increased fees for gas stations that allow customers to use credit cards to pay for gasoline.
O’Connell said when gasoline cost $1.50, credit-card companies charged roughly 4[.]5 cents per gallon. But companies have pushed that fee up to 9 cents for every gallon sold.
What a maroon! Standard credit card usage rates are 3% of each dollar — not a set fee per gallon. Check the math. $1.50/gallon gas creates a 4.5 cent fee. $3.00/gallon gas creates a 9 cent fee. Congratulations, you, me, and everyone else who reads this (and can read in general) understands that.
“Now more people are using credit cards (to pay for gas) because they don’t carry around that kind of cash (to pay for high prices),” O’Connell said. “The banks are overcharging us, but gouging is a strong word.”
Paul breaks out the “G” word. Look Paul, you all accepted a product at a price (3 cents per dollar). You weren’t being overcharged before. Neither the product nor price has changed (although likely the product has improved). What’s the problem? If you don’t like the product, don’t use it.
Here’s a suggestion, develop a business plan that encourages people to pay with cash. For example, charge a few cents less per gallon for people who pay with cash. Who knows, inside the store they may even buy a 20 oz. Coke (which retails for $7.62/gallon and is much less useful than a gallon of gasoline), coffee, or something else which will increase your margins. Of course, this will likely increase your labor costs, and also increase pump turnover times… costs that made you start accepting credit cards to begin with.