Before my trip home turned to absolute crap, I was having a good time and making some noteworthy observations.
Somewhere in eastern Kentucky it was the last minute for a gas/pee break. There were two gas stations associated with the exit where I stopped. Because I’m always in a hurry, I went to the one nearest the exit/entrance ramps. Well the place had neither the pay-at-the-pump option (honestly, how do you not have that these days? (I’m surprised they had digital pumps)) and they also had no restrooms.
So after waddling inside to pay for my gas, I dart off to the other filling station. Not only did the other station have restrooms, but their gas was 8 cents per gallon cheaper. Citgo is going to be receive a strongly worded letter from me.
But at the Exxon with the restrooms, I saw one of my favorite products that I hardly every buy: roasted sunflower seeds. Sunflower seeds, much like chewing tobacco, generate a certain amount of waste that must be disposed of. Well these seeds were sold in a bag within a plastic cup. BRILLIANT! That there is effective packaging and marketing. That combination is the winner of the first Nobrainer Award!
From now on, I will dole out Nobrainer Awards to ideas or products whose recent creation was a stroke of genius… or something like that.
So congrats to David Sunflower Seeds.
-nobrainer
